Phenix Groupe announces a €10m fundraising from CM-CIC Investissement


Levallois, 03 April 2017 - Phenix Groupe, one of the French's leading outdoor advertising groups and the largest independent company in the sector, announced today the successfull completion of a fundraising from CM-CIC Investissement. The €10m raised will help accelerate the group’s development and build-up strategy.


Phenix will use these funds to finance its development, and more particularly a new display network of city center digital screens, to pursue acquisitions and finance its technological investments.

French market leader in pedestrian formats: print urban display advertising… 

French market leader in pedestrian formats: print urban display advertising… 

… and network of digital screens in city-centre locations.

… and network of digital screens in city-centre locations.

The banking group Crédit Mutuel-CIC, by way of its affiliate CM-CIC Investissement is a major Capital Investment player in France with €2,3bn invested on the group’s own account. Its SCR status allows CM-CIC Investissement to commit to Phenix’s capital as a long-term shareholder with potential add on capacity of €10m to €100m.

The group, whose majority shareholder remains Sébastien Romelot (President and CEO), completed this transaction though a reserved capital increase. CM-CIC Investissement is the first financial shareholder of Phenix, alongside the group’s historic financial partners Saint Mihiel SAS and Audacia.

“We are happy to announce the success of this fundraising- the most significant since the creation of the group in 2013. This fundraising, fuelled by strategic considerations, will allow us to pursue outdoor media growth opportunities with high potential on the market. We are pleased to welcome to the Phenix Groupe an institutional investor of such high quality.”

Sebastien ROMELOT, CEO, Phenix Groupe

“We were impressed by the work achieved by Phenix Groupe and particularly its high-quality management team since 2012. We are very proud to become a reference shareholder of the Phenix Groupe, and plan to accompany them in their ambitious growth strategy, and more particularly in their digital displays roll out.”

Stephane VERMOT-DESROCHES, Senior Principal, CM-CIC Investissement


Investor CM-CIC Investissement

Stéphane Vermot-Desroches, Senior Principal

Germain Debaene, Associate

Investor advisors

Legal : Lamartine Conseil - Investor advisor and corporate DD (Maxime Dequesne, Cindy Nlem, Pierre Lagresle) ; tax DD (Stéphane Buffa) ; social DD (Charlotte Moreau)

Financial DD : EY (Emmanuel Picard, Guilhem de Montmarin, Benjamin Poissonnier)

Strategic DD : Advention (Alban Neveux, Iska Pivois, Pauline Lombard)

Phenix Groupe

Sébastien Romelot, CEO (

Elvire Jersale, M&A director (

Company and shareholders advisors

Company – Financial : DC advisory (Stéphane Benouaich, Martial Dargent), Legal : Linklaters (Vincent Ponsonnaille, Edwige Berger)

Shareholders – Financial : Clearwater (Thomas Gaucher), Legal : STC Partners (Delphine Bariani)